“You cannot manage what you cannot measure.” My business mentor drilled that phrase into my head until I got sick of it. However, he was right, especially when it came to measuring the effectiveness of a marketing campaign. Unlike many other advertising channels, the results of online marketing can be measured very accurately. And when national emergencies suddenly make your online presence critical, those numbers are life and death. But you have to know how to interpret the data. In this presentation, Eric explains Internet Statistics in plain English and shows you how to interpret these numbers in ways that will strengthen your business!
Please Be Aware: The webinar will be used for internal and/or public training.